Circulation - Online Media Kit

Coverage and Reach
When it comes to coverage and reach of influential consumers in the U.S. nobody delivers like the AAA Publishing Network. Not even AARP. In fact, the only way media planners for national brands can reach the sheer numbers that AAA does is once a year: The Super Bowl.

The AAA Publishing Network:
    · Delivers 20 titles
      (16 magazines and 4 tabloids)
    · Reaches 1 in 4 households     · More than 18 million circulation

It's no coincidence that the AAA Publishing Network mirrors the population density across the U.S., delivering the tier one markets that national brands want to penetrate. AAA members are discriminating buyers and tend to purchase national brands that deliver the same attributes as AAA: trust, reliability and value.

Geo-targeting with the AAA Network
Even though the AAA Publishing Network reaches more influential consumers than any other print publication, you may want to target your advertising to a specific geographical audience. No problem. The unique distribution pattern of the AAA Publishing Network offers a distinct advertising advantage: Purchase the entire Network, or select the individual titles within specific target markets.

*Source: Advertising Age
Top 100 Consumer Magazine Titles

AAA Publishing Network Circulation:
Region: Circulation Region: Circulation:
Northwest   1,228,000
Western Journey WA/Northern ID 663,000
VIA - OR/ID OR/Southern ID 460,000
Via - Mountain West AK/MT/WY 105,000
Southwest   3,135,000
VIA Northern CA/NV/UT 2,600,000
Arizona Highroads AZ 535,000
North Central   2,775,951
AAA Living North MI/ND/NE/IL/IN/WI/MN/IA 2,377,451
AAA Home & Away SD/IN 276,500
Live, Play, AAA Minneapolis, MN 122,000
South Central   720,200
EnCompass CO 380,000
AAA World/Kansas KS 112,200
AAA Home & Away/Oklahoma OK 228,000
South   3,757,715
AAA Living South FL/GA/TN 2,597,715
GO Magazine NC/SC 1,160,000
New England   2,036,204
Your AAA* Western CT, MA, RI 1,636,298
AAA World/Hartford Eastern CT 283,600
AAA Times Pioneer Valley, MA 116,306
East Central   5,060,365
AAA Home & Away OH/PA/NY 747,000
Your AAA* New Jersey (Essex, Morris, Union counties), New York (Nassau, Queens, Suffolk, NYC) 1,103,265
AAA World E. KY/OH/PA/NJ/DE/MD/DC/VA 2,540,100
AAA Member Connection West and Central NY 545,000
AAA South Jersey Southern NJ 125,000


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Did you know?

AAA reaches more adults than AARP, Better Homes & Gardens, Reader's Digest or Good Housekeeping.

AAA delivers more total readers than all 5 of the Travel books in our PIB competitive set.... COMBINED!

Only People and Better Homes & Gardens reach more women than AAA.

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